Flash Forward Boston 2007 – Search Engine Optimization

Posted on by

Flash Forward – Boston 2007
Day Three (Sept 19) – Giovanni Gallucci
Flash and Search Engine Optimization

  • flash != seo | lies, lies, lies
  • true | bots can’t read flash ( this is actually not true)
  • u | quit being lazy – it’s not that hard

 

Unexpected

  • flash seo-sdk? | podunky
  • div tags | yes, that will work
  • rebuild site in HTML | quit being lazy – it’s not that hard
  • sync swf’s? | sloppy hack good… when it works

False Assumptions

  • content is the only factor with SEO
  • if you work with flash, your only option is to build the entire site in Flash
  • dan rather is not a moron
  • o.j. is innocent

 

10/90 rule with SEO

  • title tags (most important keywords in the title tags first, not more than 255 cahracters)
  • inbound links
  • content|keyword ratios
  • sitemap.xml (This will give the ability to crawl the site even if the links are not crawled)
  • metatags have little to no effect in SEO

SEO Facrtors – There are over 200 factors google considers when ranking a page.

  • positive on-page factors
  • negative on-page factors
  • positive off-page factors
  • negative off-page factors
  • 3-4 seconds is the max load time for Flash – put all content before loading Flash

Top 10 overall keys to good SEO

  1. keyword use in title tag (1st is best)
  2. Global link popularity of site
  3. anchor text of inbound links (whenever you get a link to a site
  4. internal link popularity
  5. age of site
  6. topical relevance of inbound links to site
  7. link popularity of site in topical community
  8. keyword use in body text
  9. global link popularity if linking site
  10. topical relationship of linking page

Enter social search

  • This is not a revolution…it’s evolution
  • This is not your daddy’s seach
  • Relevance for today’s generation

 

Random babblings

MySpace and Youttube account for almost 50% of all searches on the web. People are using communities to search rather than search engines

MSN is the search for myspace

eurekster.com is a user generated search engine

googlebase
grokker.com
yahoomindset
rollio – your own search engine

viewzi is a flash based interface

viewzi.com has an API and everyone should use their API.

Constantly check your site

site:yourdomain.com
link:yourdomain.com

Use only one H1 tags, use 3-4 H2 tags, use 6-10 H3 tags.

Put all javascript and session state code in external files because it will be ignored by bots if not on page which will let the real content be read.

7-10% of all text needs to be keywords or keyword phrases

Each page should have different keywords

use misspellings

Don’t do drugs, don’t do frames

Search engines have a limit of amount of text that they will read.

http://blog.deconcept.com/2006/03/13/modern-approach-flash-seo/
www.SEOscribes.com
www.KeywordDensity.com
www.KeywordTracker.com

Alt tags have a low impact but will help.

Create myspace, verb, etc pages and link to my website, facebook, redit, magnolia,