Kevin Lynch

In emerging markets they expect over 1 billion people to access without ever touching a computer.  Kevin points out that we need to think “Mobile First”  Adobe is going to have 1 billion Flash enabled phones by the end of 2009.

Flash Lite

to launch apps today you hvae to launch Flash lite and then find your swf and then launch and then you get a great experience.  Getting data on phone and finding it after is currently a tough experience.  Teh Flash Lite distributalable player is being launched where you can distribute it and then download from the phone. IT establishes an icon directly in the start menu.

Flash Player 10 for Mobile

Adobe is engineering Flash Player 10 on Smart Phones.  Nokia Phone running symbian on N85 runs Flash Player 10 without any adaptation.  Nokia and Symbian are working closely wih Adobe.

Windows Mobile on HTC phone with Opera works seemlessly with Flash Player 10.  YouTube works on HTC phone without a special YouTube player.

Phones that were displayed using Flash Player 10

• Android G1
• 2 HTC windows moile Phones(looked like HTC Touch Pro)
• Nokia N85
• Nokia N95
• Apple is coming
• Samsung with Wondows mobile

Steve Jobs needs to get a clue.  Adobe is not very happy with you.  Let’s work together not apart.  Here at the keynote all of the MAC computers had a square piece of Silver tape over the logo.  Come on Steve just put Flash on the iPhone.  I can’t think of a more concentrated group of people than here at the MAX conference.  Don’t estrange your user base Apple.

MultiScreen – Multi user experiences

Big Announcements

• Adobe Thermo is now Flash Catalyst and is release and a new version of Flex is coming out to integrate with Flash Catalyst.
• AIR 1.5 was announced.  It includes Encrytped databases.
• Adobe Wave
• COCOMO as free app on Labs
• Adobe is engineering Flash Player 10 on Smart Phones
• Abobe is working on Flash 10 player for iPhone
• Flash Lite will detect and install from phone browsing.

Kevin Lynch drew text on paths with the new text engine within   It was insane.  He also grabbed the corner of what looked lke a blanket and flapped it around.  It was awesome.  Then he layered on a video.  It was insane.

Nigel Pegg talked about the social networking of cocomo that was screen sharing without screen sharing.  Ot is all over the web.  Adobe has opened up COCOMO as free app on Labs.  That is totally sweet.

New York Times – Fantastic AIR app that does dynamic text layout of articles that was really nic.

Steve from SalesForce.com gave a quote that went something like this, “Enterprise applications is where innovation goes to die.  There just wasn’t time for innovation in Enterprise software. ”  He also said, “Those days are gone.  Applications can now have innovation because of Flex and AIR.