10.18.07

Flash SEO – Google Analytics and Flash Overview

Posted in Computers, Flash, Flex, Search Engine, SEO at 11:54 pm by Curtis J. Morley

What is the most effective way to use Google Analytics and Flash?

How would you like to be able to know exactly how people are accessing your site and what they do when they are there? With Flash you can. And Google has provided the back end system free of charge for you to do it. It is called Google Analytics.

Google and Flash can show you exactly what people are doing on your site. I know how many people are mousing over the Flash piece. I know how many people are clicking a certain button. I know how many times a button is rolled-over without being clicked. I know how long the mouse is over the object. I can know every piece of data that is possible to know about what and how my users are interacting with the page, advertisement or application.

There are three key components in using Google Analytics combined with your Flash/Flex application or website. First is determining what you want tracked and how you want to use the statistics, the second is creating a Google Analytics account and setting up the proper filters etc.., the third is setting up the code in Flash and Javascript.

This is part 1 of a 5 part series on how to accomplish each of these areas.

Stay tuned for
Part 2 - "What Flash events should & shouldn't be tracked with Google Analytics?" coming soon.

As always Happy Flashing.

3 Comments »

  1. qzchannel » Flash SEO - Google Analytics and Flash Overview said,

    October 22, 2007 at 3:49 pm

    […] more here […]

  2. Suzie said,

    February 14, 2008 at 11:16 pm

    Did you write the follow up pieces to this article??
    What flash events should and shouldn’t be tracked…

  3. staceygab said,

    April 30, 2008 at 11:29 am

    Article number two please! Sounds like it will be of real use considering there are still some marketers out there who don’t really understand what they should be tracking and don’t believe that tracking can be done in Flash.

    Thanks!

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