02.28.10

Email is for Old People

Posted in Facebook, Interactive, Marketing, Social Media, twitter at 8:48 am by Curtis J. Morley

Email is for Old People

About three or four years ago I was giving a presentation about technology at a large prestigious University to a group of  Masters students soon to graduate.  The presentation was going well and the crowd  seemed to be engaged and enjoying what I had to say.  I had made it through approximately half of my slides and had mentioned something about an email I had received, when suddenly, from the middle of the auditorium style room a student shouted out, "Email is for old people."

This comment caught me off guard and I stopped the presentation.  I asked, "Who just said that?"  The formal setting prohibited  the disruptor from volunteering right away out of embarrasment.  The crowd was large enough and the room lights were dimmed low enough that I couldn't pick the culprit out.  It seemed that whoever had made the disruption realized that maybe he shouldn't have blurted out the comment.  After some cajoling, a hand was raised and the once brazen student admitted to the outburst.

I asked him, "What do you mean, email is for old people?"  He explained, to the agreement of the crowd, "No one uses email anymore! The only time we use email is when our professors make us check our grades."  I was very interested in what he had to say and so instead of continuing on my topic I put away my clicker, abandoned my slides and just had a conversation with the group.

"So Who uses email on regular basis?"
Less than a fourth of the hands went up.

"How do you get a hold of one another?"
"We text, twitter, or Facebook."
"Email is so slow.  We want to get ahold of our friends instantly."
"Yeah, it takes forever to get someone to answer an email."
"We can text during class and in meetings.  You can't really do that with a phone call."

"How many of you will text first instead of calling on the phone?"
Almost all hands were raised.

"How do you communicate anything substantial, with only 160 characters?"
"U only need 160 chars 2 say what U need 2 say. FYI."
"Facebook is for bigger stuff - and pictures."
"If you really need to write something big you just post it to your blog.  I have an RSS feed of all my friends blogs."

The conversation continued like this for the duration of my visit.  The votes were in and email failed the test of GenY and the Millennials. The next generation weighed-in and without an instantaneous response they are not interested.

A friend of mine, James Keddington, heard a similar story when he saw Gen. Colin Powell speak who shared an experience about his Grandson saying the same thing, "Email is for old people Grandpa!"

So, what does this mean for the world of Marketing?  It means that those Masters students have been in the work force for several years now.  It means that we can not ignore the power of new media, social networks, and social media.  It means that 1f we adapt our products and marketing efforts to this group where they live, how they live and on the platforms they live on then we will span the generational gap and be a thriving company in the next five years.

Thanks,

Curtis J. Morley

P.S.  Let's regain our youth and instigate a worldwide "Email Free Friday."

02.18.10

RSS Feed Filter Tools

Posted in Browser, Interactive, Marketing, quicktip at 10:21 pm by Curtis J. Morley

Do you need a lot of info fast?  Do you need to be a maven in your industry?  Do you want every piece of info that your favorite newspaper or blog has - BUT you don't want irrelevant information that just gets in the way?  Here is your solution.  An RSS Filter tool.  Everyone loves a good RSS feed but nobody wants the information overload that goes with it.  Here are some of the tools that I suggest to get RSS feeds filtered just the way you like it.

Yahoo Pipes

Yahoo's tool for creating RSS feeds that fit your style.  Everything from E-bay to business tools.

Yahoo Pipes RSS Feed Filter Tool

Yahoo Pipes RSS Feed Filter Tool

Feed Sifter

A nice tool that filters individual feeds.  It is an inclusive RSS filter rather than an exclusive RSS filter.

Feedsifter RSS Filter Tool

Feedsifter RSS Filter Tool

Feed Rinse

FeedRinse RSS Filter Tool

FeedRinse RSS Filter Tool

Syndic8.com

Not a pretty site but it works well for RSS aggregation

Syndic8 RSS Filter Tool

Syndic8 RSS Filter Tool

Newsisfree

This company has been around a while and has a suite of tools for RSS feeds and filtering

NewsIsFree RSS Filter Tool

NewsIsFree RSS Filter Tool

Moreover

An RSS company that has created fantastic business-oriented channels and tools.

MoreOver RSS Filter Tool

MoreOver RSS Filter Tool

xFruits
The perfect way to slice and dice all of your RSS.
xFruits RSS tools

xFruits RSS tools

I hope this helps you get a tremendous amount of info while simplifying your life.
Happy Filtering
Curtis J. Morley

02.11.10

Last Minute Valentines Present

Posted in Friends, Random thoughts at 10:01 pm by Curtis J. Morley

Are you having a heart attack because you didn't order flowers a week ago? Well calm your beating heart and give your Loved one a heart attack instead. Just fill in your name and your loved ones name below and from your printer will come many Valentines Hearts that you can cut out and put on your love's car walls, mirrors, house, etc... I suggest putting red, pink or bright pink paper into your printer but white will do. Each Valentines heart comes out with a unique saying.

Flash application that prints multiple Valentines hearts, each with a personalized Valentines saying. Create your own valentines. Give your love a heart attack(the good way).

Have fun and spread the love.

Curtis J. Morley