05.18.12

The SEO Rule of 3

Posted in Analytics, Blogging, Browser, Business Development, Computers, Interactive, Market Research, Marketing, Search Engine, SEO at 8:00 am by Curtis J. Morley

The SEO Rule of 3 is fairly simple yet amazingly powerful for producing high rankings on ALL search engines. If you don’t remember anything else about SEO for blogging remember these 3 rules.

  • Hierarchy 
  • Density    
  • Popularity

Because it is called the SEO Rule of 3, everything in this article will happen in 3’s. The first step in the process is picking keywords. You want to pick 3 keywords or phrases that you want to own. For example this post on How to Solve Flash Error 1009 follows the SEO Rule of 3. If you do a Google search for the keywords “Flash Error 1009”, “AS3 Error 1009” or “Actionscript Error 1009” you will see that in each case this blog comes up first or second. Google has a fantastic little tool that you can use quickly to find out the most popular keywords. Read “7 Tips to Get People to Read Your Blog” to find out what this simple tool is.

Be specific enough that you will be able to get the top spot but not so specific that only 3 people will ever search for it. For example “The Rule of 3” links to several Wikipedia articles about story telling and why 3 is the magic number for story telling like in the  example of the 3 bears. Google shows (as of the time of this post) that there are "About 833,000,000 results (0.26 seconds)"  yet if I type in “SEO Rule of 3” there are only "About 15,100,000 results (0.13 seconds)" which means I have 818MM fewer sites to compete with. 15 million is totally doable to capture a top search term like "SEO Rule of 3."

Once you have determined what 3 keywords you will own, let's jump right into The SEO Rule of 3. Here are the 3 SEO Rules one more time: 1. Hierarchy, 2. Density and 3. Popularity

  1. Hierarchy – The key concept here is to put the keyword into each of the 3 steps in the Google search hierarchy.  Google starts with the URL, next is the Page Title, and then the header. Of course Google also searches the body text but these have much less gravitas than the hierarchical order that Google uses. We address the body text in the next rule.
    1. URL – Make sure that the URL has the most important keyword in it.
    2. Page Title – This is the title that displays in the top of the browser.
    3. Header – When blogging this is the post title. Put the keyword exactly how you want it in the title.
  2. Density of Keywords – Google will rank you higher if you have the appropriate amount of keywords in your post. The structure below will provide that density. You can actually overdo the number of keywords and Google will penalize you for it. This guideline will be effective but also keep you safe from negatively impacting your posts.
    1. First Paragraph 3 times
    2. Body of article 3 additional times
    3. Write the keywords in 3 slightly different ways
      1. Flash Error 1009
      2. ActionScript Error 1009
      3. AS3 Error 1009
  3. Popularity – One of the way Google ranks sites is based on what other sites think(or link) of them. I know this may be reminiscent of High School elections, but in this case Popularity is extremely important. Post to at least 3 different sites that rank high for the keywords you are targeting. Simply do a Google search for the keyword and start at the top of the results. Make sure that your comments are relevant and germane to the conversation. People like it when a linking comment provides additional content or a unique perspective on the subject. Be descriptive in the comment and link back to your site with the keyword linked. For example don’t say I have a cool site click here to check it out. Instead say, “This may help you with your SEO ranking” or “Here is another perspective on how to rank high on search engines”
    1. A different yet popular blog
    2. News site that is covering the topic
    3. Popular site on the topic like a product site or support forum.

To sum up the SEO Rule of 3 is simply giving Google (and the other search engines) the food they hunger for, specifically Hierarchy, Density and Popularity.

Happy Blogging.

Curtis J. Morley

06.22.11

Comma Maker

Posted in Adobe, Business Development, Data, Flash at 11:11 pm by Curtis J. Morley

Have you ever had a list in excel or word and needed that list to be separated by a comma and space instead of a new line. Well I have, and still do, so, I thought I would write this little Flash app that creates comma separated values from a list separated by new lines. In other words a list of zip codes will go from this:

84057
84119
84663
84523

to this:
84057, 84119, 84663, 84523

Enjoy and Happy Flashing. Parker, this ones for you.

02.02.11

How Many Companies in the U.S. Have Over 1000 Employees?

Posted in Analytics, Business Development, Market Research, Marketing at 4:58 pm by Curtis J. Morley

How many companies have 1000+ employees? This is a question I asked recently while doing some market research at FranklinCovey.  I looked in the traditional places but couldn't find a consistent answer. I should say that I was not able to find an up to date answer for how many companies employ over 1000 people. So for everyone else asking the same question of the number of companies with 1000+ employees here is what I found so that you don't have to search nearly as hard as I did. Here is some of the most relevant info I found.

U.S. Census Bureau - has a fantastic list that can be downloaded of companies in 2007 broken down by state but only lists the criteria to 500+ employees and not 1000+ employees. They also have this site that lists companies with over 1000 employees. The total number of companies it shows is 11,174.  This is the most accurate that I could find.  Here is how it is broken out.

Firms with 1,000 to 1,499 employees 2,916
Firms with 1,500 to 1,999 employees 1,542
Firms with 2,000 to 2,499 employees 942
Firms with 2,500 to 4,999 employees 1,920
Firms with 5,000 employees or more 1,927
Firms with 5,000 to 9,999 employees 952
Firms with 10,000 employees or more 975

Hoovers shows that it has data on 6994 companies with over 1000 employees. Hoovers is very accurate in the collection and sorting of data but does not look to have all records.

Companies with 1000+ Employees

Manta lists over 25k companies with over 1000 employees.  I looked through their lists for Utah and found multiple duplicates and several companies headquartered in other states that have a small office in Utah but are still listed.  Long story short the numbers here are inflated.

Companies with One Thousand Employees or more

Based on all of the data I found I would estimate that there are approximately 12,500 companies with more than 1000 employees in the U.S. currently.  We will know the exact number next year when the U.S. Census Bureau does there next study.

Thanks and Happy Marketing

Curtis J. Morley