04.13.10

Stephen R. Covey iPhone App Special for my Readers.

Posted in Blogging, Facebook, Friends, Marketing, quicktip, Random thoughts, Social Media at 1:06 am by Curtis J. Morley

April 13th only the "Great Work, Great Career" iPhone app is available for the price of $2.99.  It has been selling for $9.99 but to help with the downturn in the economy FranklinCovey is offering the iPhone app for this special price today only.

The app is fantastic and it really should be 5 apps sold seperately.The application helps you find a job if you are looking and helps you keep your job and make a difference at your company if you are employed. Get the FranklinCovey iPhone app.

Here are some screen shots.

Great Work, Great Career Great iPhone App

Great Work, Great Career, Great iPhone App

You can ask Stephen R. Covey or Jennifer Colosimo questions about getting and  keeping a job directly through the app.

The app comes loaded with videos from Stephen R. Covey and Jennifer Colosimo

One of my favorite features of the app is the Strengths finder.  It helps you make a difference for you company by laying out your strengths and helping you tap into them more.

Find out what your true strengths are and how to best use them.

Find out what your true strengths are and how to best use them.

The "Resource Finder" is where you go if need to get a job.

Find the right job for you with the Resource Finder

Find the right job and get the skills you need with the Resource Finder

Once you have a job and know your strengths then use the app to set out to make a difference with your "Contribution Statement"

Don't just work - Contribute!

Don't Just Work - Contribute!

Another awesome part of the app is creating a "Village" where you have instant access using your own contacts to in a way you may never have thought of before.

Who is in Your Village?

Who is in Your Village?

Get the Great Work, Great Career iPhone app today.

02.28.10

Email is for Old People

Posted in Facebook, Interactive, Marketing, Social Media, twitter at 8:48 am by Curtis J. Morley

Email is for Old People

About three or four years ago I was giving a presentation about technology at a large prestigious University to a group of  Masters students soon to graduate.  The presentation was going well and the crowd  seemed to be engaged and enjoying what I had to say.  I had made it through approximately half of my slides and had mentioned something about an email I had received, when suddenly, from the middle of the auditorium style room a student shouted out, "Email is for old people."

This comment caught me off guard and I stopped the presentation.  I asked, "Who just said that?"  The formal setting prohibited  the disruptor from volunteering right away out of embarrasment.  The crowd was large enough and the room lights were dimmed low enough that I couldn't pick the culprit out.  It seemed that whoever had made the disruption realized that maybe he shouldn't have blurted out the comment.  After some cajoling, a hand was raised and the once brazen student admitted to the outburst.

I asked him, "What do you mean, email is for old people?"  He explained, to the agreement of the crowd, "No one uses email anymore! The only time we use email is when our professors make us check our grades."  I was very interested in what he had to say and so instead of continuing on my topic I put away my clicker, abandoned my slides and just had a conversation with the group.

"So Who uses email on regular basis?"
Less than a fourth of the hands went up.

"How do you get a hold of one another?"
"We text, twitter, or Facebook."
"Email is so slow.  We want to get ahold of our friends instantly."
"Yeah, it takes forever to get someone to answer an email."
"We can text during class and in meetings.  You can't really do that with a phone call."

"How many of you will text first instead of calling on the phone?"
Almost all hands were raised.

"How do you communicate anything substantial, with only 160 characters?"
"U only need 160 chars 2 say what U need 2 say. FYI."
"Facebook is for bigger stuff - and pictures."
"If you really need to write something big you just post it to your blog.  I have an RSS feed of all my friends blogs."

The conversation continued like this for the duration of my visit.  The votes were in and email failed the test of GenY and the Millennials. The next generation weighed-in and without an instantaneous response they are not interested.

A friend of mine, James Keddington, heard a similar story when he saw Gen. Colin Powell speak who shared an experience about his Grandson saying the same thing, "Email is for old people Grandpa!"

So, what does this mean for the world of Marketing?  It means that those Masters students have been in the work force for several years now.  It means that we can not ignore the power of new media, social networks, and social media.  It means that 1f we adapt our products and marketing efforts to this group where they live, how they live and on the platforms they live on then we will span the generational gap and be a thriving company in the next five years.

Thanks,

Curtis J. Morley

P.S.  Let's regain our youth and instigate a worldwide "Email Free Friday."