The SEO Rule of 3 is fairly simple yet amazingly powerful for producing high rankings on ALL search engines. If you don’t remember anything else about SEO for blogging remember these 3 rules.
Because it is called the SEO Rule of 3, everything in this article will happen in 3’s. The first step in the process is picking keywords. You want to pick 3 keywords or phrases that you want to own. For example this post on How to Solve Flash Error 1009 follows the SEO Rule of 3. If you do a Google search for the keywords “Flash Error 1009”, “AS3 Error 1009” or “Actionscript Error 1009” you will see that in each case this blog comes up first or second. Google has a fantastic little tool that you can use quickly to find out the most popular keywords. Read “7 Tips to Get People to Read Your Blog” to find out what this simple tool is.
Be specific enough that you will be able to get the top spot but not so specific that only 3 people will ever search for it. For example “The Rule of 3” links to several Wikipedia articles about story telling and why 3 is the magic number for story telling like in the example of the 3 bears. Google shows (as of the time of this post) that there are "About 833,000,000 results (0.26 seconds)" yet if I type in “SEO Rule of 3” there are only "About 15,100,000 results (0.13 seconds)" which means I have 818MM fewer sites to compete with. 15 million is totally doable to capture a top search term like "SEO Rule of 3."
Once you have determined what 3 keywords you will own, let's jump right into The SEO Rule of 3. Here are the 3 SEO Rules one more time: 1. Hierarchy, 2. Density and 3. Popularity
Hierarchy – The key concept here is to put the keyword into each of the 3 steps in the Google search hierarchy. Google starts with the URL, next is the Page Title, and then the header. Of course Google also searches the body text but these have much less gravitas than the hierarchical order that Google uses. We address the body text in the next rule.
URL – Make sure that the URL has the most important keyword in it.
Page Title – This is the title that displays in the top of the browser.
Header – When blogging this is the post title. Put the keyword exactly how you want it in the title.
Density of Keywords – Google will rank you higher if you have the appropriate amount of keywords in your post. The structure below will provide that density. You can actually overdo the number of keywords and Google will penalize you for it. This guideline will be effective but also keep you safe from negatively impacting your posts.
First Paragraph 3 times
Body of article 3 additional times
Write the keywords in 3 slightly different ways
Flash Error 1009
ActionScript Error 1009
AS3 Error 1009
Popularity – One of the way Google ranks sites is based on what other sites think(or link) of them.I know this may be reminiscent of High School elections, but in this case Popularity is extremely important. Post to at least 3 different sites that rank high for the keywords you are targeting. Simply do a Google search for the keyword and start at the top of the results. Make sure that your comments are relevant and germane to the conversation. People like it when a linking comment provides additional content or a unique perspective on the subject. Be descriptive in the comment and link back to your site with the keyword linked. For example don’t say I have a cool site click here to check it out. Instead say, “This may help you with your SEO ranking” or “Here is another perspective on how to rank high on search engines”
A different yet popular blog
News site that is covering the topic
Popular site on the topic like a product site or support forum.
To sum up the SEO Rule of 3 is simply giving Google (and the other search engines) the food they hunger for, specifically Hierarchy, Density and Popularity.
How many companies have 1000+ employees? This is a question I asked recently while doing some market research at FranklinCovey. I looked in the traditional places but couldn't find a consistent answer. I should say that I was not able to find an up to date answer for how many companies employ over 1000 people. So for everyone else asking the same question of the number of companies with 1000+ employees here is what I found so that you don't have to search nearly as hard as I did. Here is some of the most relevant info I found.
U.S. Census Bureau - has a fantastic list that can be downloaded of companies in 2007 broken down by state but only lists the criteria to 500+ employees and not 1000+ employees. They also have this site that lists companies with over 1000 employees. The total number of companies it shows is 11,174. This is the most accurate that I could find. Here is how it is broken out.
Firms with 1,000 to 1,499 employees
Firms with 1,500 to 1,999 employees
Firms with 2,000 to 2,499 employees
Firms with 2,500 to 4,999 employees
Firms with 5,000 employees or more
Firms with 5,000 to 9,999 employees
Firms with 10,000 employees or more
Hoovers shows that it has data on 6994 companies with over 1000 employees. Hoovers is very accurate in the collection and sorting of data but does not look to have all records.
Manta lists over 25k companies with over 1000 employees. I looked through their lists for Utah and found multiple duplicates and several companies headquartered in other states that have a small office in Utah but are still listed. Long story short the numbers here are inflated.
Based on all of the data I found I would estimate that there are approximately 12,500 companies with more than 1000 employees in the U.S. currently. We will know the exact number next year when the U.S. Census Bureau does there next study.
I am excited to say that I will be speaking in Amsterdam in February at FITC Amsterdam. FITC has always been one of the leading Flash conferences and happening around the globe. This will be the full length version that goes more in-depth into techniques and case studies.
Flash and Google Analytics = FLOOGLYTICS Flash has always been considered the ugly step sister in the world of SEO and Analytics. Well now Flash takes “Center Stage”. Using Google Analytics data can be extracted from Flash that could never be pulled from HTML. This session will explore the ins-and-outs of how to setup Google Analytics to work most effectively with your Flash files and how to set up Flash to work most effectively with your Google Analytics account. Go beyond just seeing what users did. See what users meant to do or even wanted to do but didn’t. The most important part of the equation is how to refine this gold that Flash and Google Analytics provide. Walk away from this session armed with the tools you need to implement Floogylitics and make your site effective. Combine this session with the MAX session announcing the new developments at Google Analytics and you will be miles ahead of the competition.
Thank you everyone for voting for my new logo. I had a great response. This is the winner. Using Google Analytics and Flash I was able to tell how many people voted, how many voted after viewing all the logos and how many people voted prematurely. I can tell how much time people spent on each logo, whether they preferred black-and-white or color and of course which logo was voted most popular among my readers. Look for the tutorial on how to do this with Flash/Flex coming soon.
I am going to post every day this month. Most posts with be ActionScript Errors but I will also include tutorials and Flash SEO and Google Analytics reports and info. Sometimes just for kicks I will throw in some marketing and random thoughts. So look for daily post in May.
FYI - Because Sunday is a special day for me I will not be posting on Sundays but will make up for that on other days.
Thanks for your help in picking a new logo for my site. This experiment is a follow-on to my posts about integrating Google Anayltics and Flash. Thanks to Clint Rogers for the opportunity to present my findings at BYU on March 27, 2008. There are many things to consider when considering how to Integrate Flash and Google Analytics. With your help I can test my assumptions. This will gather data and tally votes using nothing more than Google Analytics.
I want to give a special thanks to my friend and fantastic designer Larry Lee Lentz II for his help on these logos and design.