Utah Flash Design Talent

Flash Forward just finished. Although I had plans to be there, I wasn’t able to attend because of my job at DirectPointe. I started to notice how many people from Utah attended. It made me realize what a mecca Utah has become for Flash talent. The 2006 Austin Flash Forward was well represented by Utah Flashers. For starters Tyler Wright (of mediaRAIN) and Rob Taylor (of Strathus and www.FlashExtensions.com) spoke at the conference on Flash SEO and Browser communication.

We also had 2 Flash Foward Film Festival Finalists from Utah as well. Paul Mayne otherwise known as Pete, and Scott Stoddard. They both had phenomonal projects and both should have won. Scott Built an amazingly cool Flash game. I don’t know if I have seen one of this caliber on the web. Pete built a wonderful symbolic piece. His Flash Navigation and concepting is great. The project has an objective around helping people that are ill by lifting their spirits. Pete is great.

mediaRAIN, the best Flash Design in Utah, was just honored with another Macromedia/Adobe site of the Day

The List:

Tyler Wright – Lead Flash Developer mediaRAIN / musicRAIN , Flash Forward Conference Speaker
Rob Taylorwww.FlashExtensions.com, Flash Forward Conference Speaker
Scott StoddardSpiritonin.com, FlashThief.com Site of the year, Shockwave.com featured game, Flash Foward Film Festival Finalist
Paul MayneFlash Foward Film Festival Finalist
Matt MaxwellAdobe Site of the day
Pete HawkesAGIdeas Speaker in Australia, OgilvyOne Verge Exhibit in the Guggenheim and the CJM award for simplistic complexity
Jared Kroff/Adam DeVincent – 5 FITC Awards
Chase BrammerUtah Multimedia Arts Festival Winner and interactive Marketer for DirectPointe
Jake HiltonFlash Media Server Beta Team, writer of a Macromedia Developer Center Article
Ryan Simmons – Creator of Cartoon Solutions and StarWars Spoofs(the best place to get Flash Cartoon Character Animations) Dreamworks Animator, Numerous Animation Awards
Josh Buhler – Cofounder of Uflash.org and big time blogger
Kyle Follett – Folco.net (The only guy I know that can update his site constantly)
Bryce Barrand – mediaRAIN
Evan Ehat – Hey Evan what is your website?

Honorary Great Utahns:
Larry Lentz – Lead Flash Programmer at Air New Zealand (US) (Took my class and lived in Utah for many years)
Josh Dura – Flash Communications Server Applications Developer for Yahoo (From Utah)
Danny DuraDeveloper Relations Product Manager, Adobe, Inc. (From Utah)
Robert Penner – Lead Flash Programmer Adobe, Inc. (Contracted with mediaRAIN and spent much time in Utah including Rock Climbing)

I know that I forgot some people so I apologize in advance. Please, if I know and like you let me know who you are. If I know you and really respect you and your work I would be happy to put you on the list. If I don’t know you but you think I would like to then post a comment and let me know who you are. If you know someone that you feel is a great Utah Flasher, then please post a comment.
Thanks,

Curtis J. Morley

Don’t let your Flash files get corrupted

Today on slashdot an article that all of us Flashers, Photogs, and Designers should be aware of. One of the recent updates from Microsoft will corrupt files that are in the .swf and .jpg format.

Slashdot says, “If you have compression activated on any folder, then the compressed data is at risk from corruption.”

Microsoft has been alerted that “KB920958 causes data loss on compressed folders in Windows Update

The files that are at risk are reported to be:
.JPG
.GIF
.SWF

Good luck and make sure to turn off compression.

General Windows-

Windows XP — Right Click on the “C” drive > Under the “General Tab” make sure the Check box at the bottom that says “Compress drive to save disk space” is unchecked.

Individual Folders — Right Click on the folder > Click on “Properties” at the end of the list > On the “General” tab click on the “Advanced” button >Make sure the check box at the bottom that says “Compress contents to save disk space” is unchecked

Flash vs. 21,150 Search Engine Keywords

Flash vs. 21,150 Search Engine Keywords

In my quest to build beautiful, exciting, and effective websites with Flash I decided to come up with a list of 20,000+ keywords for submission to Google etc… I wrote a little script that would combine keywords to make additional keywords. I created a few arrays with certain terms that would play nice with other terms. I then ran the script and tried to loop through each Array and combine the terms to create keyword phrases or Google Food as Gregory Cox would put it. I thought that Flash would be able to concatenate the string and push it into a text field on the stage without any problem. It turns out that Flash has a huge issue with writing to the text box each time it updated and ran through the loop.

The match was like Mike Tyson against Michael Spinks or Carl “The Truth” Williams. In less than 95 secs each was easily defeated. I chatted with my Friend and Flash Expert Tyler Wright and thusly took the heavy lifting away from Flash and instead made a variable that would store the data.After the nested loops had finished I throw the variable into the text field.

The result turned everything around. Flash turned back into the superhero that it has always been and kicked it out in less than one second. I kept adding to the array to see how it would handle even more data. I also tried putting the data into a Trace statement in the same way I tried to push the data to the text box. The result was slower than writing to the text field after the loops finish but the fun part about using trace() is that it will only retain a certain number of the results. The “Output window” will retain only 9999 items according to my test. Flash will process the entire amount but will only display the last 9999.

So this is what I learned from this exercise.

  1. Abstract the processing from the display. In other words set up a variable to store the data while looping and then only display that data when the looping is complete.
  2. The output window will only display the last 9999 results from any trace or combined traces.
  3. Flash AS 2 with Flash 8 can not handle repeated updates into a text field with large(really large) strings

Stay tuned for all the Search engine tips and tricks of how to optimize Flash files for optimization

Flash SEO

So the other day I had an interesting conversation with Parker Garlitz of Patrick Henry & Associates, a noted Search Engine Optimization (SEO) expert and 2-time Dungeons & Dragons champion. The discussion was something like this –

“The best thing you can do for www.directpointe.com is take off all Flash from your site. This is going to sound crazy but you need to ‘uglify’ your site to get people to conversion.” Patrick said. “Flash is the worst thing you can do to your site if you want search engines to find it.”

He was very adamant about the fact that Macromedia Flash can not be crawled by search engines. Because I challenged him on this fact, he said tell me one site that uses Flash extensively and ranks on search engines.

So, I decided to take him up on the offer. Here are my findings.
I searched out what the most searched keywords are. I went with the results from Google, Yahoo, and AOL. I typed these into the search engines and this is what I came up with. This list was gathered on 8/22/06.

Websites that show up on page one of Google and use Flash extensively.

Search Term – Sports
www.ESPN.com
msn.foxsports.com

Search Term – Tour de France
www.bicycling.com

Search Term – World Cup
www.fifa.com

Search Term – Talk Show
tyrashow.warnerbros.com

Search Term – NASCAR
msn.foxsports.com/nascar

Search Term – Computer
www.gateway.com

Search Term – Music
www.mtv.com

Search Term – News
www.usatoday.com

Search Term – NFL
sports.espn.go.com/nfl/index
msn.foxsports.com/nfl
sportsillustrated.cnn.com/football/nfl/specials/preview/2006

Search Term – Pizza
www.pizzahut.com
www.dominos.com
www.cpk.com

Other notable sites that use Flash extensively

www.oprah.com

www.disney.com

mythbusters

video.google.com

www.youtube.com

www.flickr.com

www.myspace.com

www.homestarrunner.com

www.newzealand.com/travel

Nordstroms

Canadian National Budget

Zions Bank – Promotion

Zions Bank – Microsite

AMD

Even Walmart has gotten into the act.

Most car manufacturer, fashion designers, sports teams, movie websites, airlines, computer makers, cell phone companies, universities, governments, etc… etc…. etc… use Macromedia Flash extensively. That seems like a lot of smart people to me. There must be a reason for using Flash to get people to conversion. The fact is that Flash can be crawled and flash elements can be effective. The days of Flash being invisible to Google and the gang are over.

Stay tuned for the next blog on how to Optimize Flash the right way for SEO and the results of making www.DirectPointe.com compelling, effective, viral, and searchable.