Tag Archives: Adobe MAX

Adobe Max Day 2 – Keynote

Posted on by

THE Agency

Agent B and Agent F (Ben Forta)

Fighting against Status Quo

Flash
Flash Bones and IK
New animation style
xfl is new format for importing

Photoshop
Content Aware Scale
Automasking and depth of field
Native 3D support

Thermo (Flash Catalyst)
Designers can create a take a PSD file and import it and then add interactivity without coding
What happens behind the scene is a Flex app is coded
Created Transitions and events just like in Flash
Artwork created into components
Converted an Illustrator artwork into a scrollbar component with a few components
FXG is a subset of MXML that Thermo creates for understanding artwork between Adobe apps
Added a 3D transition to make 3D flipping widget that transitioned
Compiles to a SWF when you test.
FXP is how a Thermo File gets into Flex – Flex Project File
DVD’s for Thermo is now available for conference attendees
The full version is going to be on Labs early  2009

Could we run

Project Alchemy

Allows you to run C and C++ code within Flash Player 10

Was able to import encryption directly into Flash

SHA1
SH256
MD5

can now load other multimedia formats
Alchemy using DCRAW can convert itno FLEX lib and
AS3 code can convert RAW into PNG but can use Alchemy then use C code to convert even faster
ALchemy can import and render PDF
Showed Quake running in Flash
Also Show Nintendo Mario Bro’s running in Flash Player

Gumbo(Next version of Flex)
Available to conference goers
A few clicks gave Agent B full import
ColdFusion runs in Flex Builder(Gumbo) environment
Launch server monitor from IDE
Start/Stop Server from IDE
Automatically knows data sources and has autocomplete for all code as good as Flex
ORM is built in and supported
ColdFusion interface is not in yet but Labs has a sign up page
Gumbo supports PHP and other languages
Intorducing new services that can check data feeds live
Gumbo has a mapping for data managaement
Automation of events and data management
Logging and debugging is fantastic
Apply a theme –

Themes will be available for download from Labs

Affino plug in  developed by Ensemble media let’s developers create Flex apps from Visual Studio
Not available yet.  Coming down the line
.NET developers have not had a usable technology to create Flex

Dreamweaver and AJAX
SPRY was the only integrated AJAX frmeworks – now it is able for any framework

  • Jquery
  • Moo tools
  • Spry

Deep dive into code components and colors directly into

Flash Player – Google
Google and Adobe has created what is called a virtual user and new Flash Player takes commends from virtual user to scrub Flash.
Virtual User and Flash Player can pull dynamic data
Use swfOBject
Talk tomorrow at 2:00 – Jim

FMS 3.5
Dynamic Streaming (Multiple bitrates)
StreamFlashHD.com allows new users to stream
Dreamweaver has Dynamic Streaming preview in
Flash Media Live Encoder (now avavilable on Adobe) allows you to take camera source and
Just like DVR (TIVO) over the internet
RTMFP (Real Time Media Flash Protocol) – allows for Flash to Flash(Flash to AIR, AIR to AIR) communication without a server

Groups.Adobe.com

Groups.Adobe.com
Starting User Groups – ust visit the site and then click the Start User Group

5:45 MAX awards and sneeks

MAX 2009 Los Angelos Oct 4 Announced.

Adobe Max 08 – Keynote

Posted on by

Kevin Lynch

In emerging markets they expect over 1 billion people to access without ever touching a computer.  Kevin points out that we need to think “Mobile First”  Adobe is going to have 1 billion Flash enabled phones by the end of 2009.

Flash Lite

to launch apps today you hvae to launch Flash lite and then find your swf and then launch and then you get a great experience.  Getting data on phone and finding it after is currently a tough experience.  Teh Flash Lite distributalable player is being launched where you can distribute it and then download from the phone. IT establishes an icon directly in the start menu.

Flash Player 10 for Mobile

Adobe is engineering Flash Player 10 on Smart Phones.  Nokia Phone running symbian on N85 runs Flash Player 10 without any adaptation.  Nokia and Symbian are working closely wih Adobe.

Windows Mobile on HTC phone with Opera works seemlessly with Flash Player 10.  YouTube works on HTC phone without a special YouTube player.

Phones that were displayed using Flash Player 10

  • Android G1
  • 2 HTC windows moile Phones(looked like HTC Touch Pro)
  • Nokia N85
  • Nokia N95
  • Apple is coming
  • Samsung with Wondows mobile

Steve Jobs needs to get a clue.  Adobe is not very happy with you.  Let’s work together not apart.  Here at the keynote all of the MAC computers had a square piece of Silver tape over the logo.  Come on Steve just put Flash on the iPhone.  I can’t think of a more concentrated group of people than here at the MAX conference.  Don’t estrange your user base Apple.

MultiScreen – Multi user experiences

Big Announcements

  • Adobe Thermo is now Flash Catalyst and is release and a new version of Flex is coming out to integrate with Flash Catalyst.
  • AIR 1.5 was announced.  It includes Encrytped databases.
  • Adobe Wave
  • COCOMO as free app on Labs
  • Adobe is engineering Flash Player 10 on Smart Phones
  • Abobe is working on Flash 10 player for iPhone
  • Flash Lite will detect and install from phone browsing.

Kevin Lynch drew text on paths with the new text engine within   It was insane.  He also grabbed the corner of what looked lke a blanket and flapped it around.  It was awesome.  Then he layered on a video.  It was insane.

Nigel Pegg talked about the social networking of cocomo that was screen sharing without screen sharing.  Ot is all over the web.  Adobe has opened up COCOMO as free app on Labs.  That is totally sweet.

New York Times – Fantastic AIR app that does dynamic text layout of articles that was really nic.

Steve from SalesForce.com gave a quote that went something like this, “Enterprise applications is where innovation goes to die.  There just wasn’t time for innovation in Enterprise software. ”  He also said, “Those days are gone.  Applications can now have innovation because of Flex and AIR.

Speaking at Adobe MAX – Flooglytics

Posted on by

Flooglytics = Flash + Google Analytics

I am excited to say that I will be speaking one month from today at the FITC Unconference at Adobe MAX.  FITC has always been one of the leading Flash conferences and has expanded to locations all around the globe.

What:

Flash and Google Analytics = FLOOGLYTICS
Flash has always been considered the ugly step sister in the world of SEO and Analytics. Well now Flash takes “Center Stage”. Using Google Analytics data can be extracted from Flash that could never be pulled from HTML. This session will explore the ins-and-outs of how to setup Google Analytics to work most effectively with your Flash files and how to set up Flash to work most effectively with your Google Analytics account. Go beyond just seeing what users did. See what users meant to do or even wanted to do but didn’t. The most important part of the equation is how to refine this gold that Flash and Google Analytics provide. Walk away from this session armed with the tools you need to implement Floogylitics and make your site effective. Combine this session with the MAX session announcing the new developments at Google Analytics and you will be miles ahead of the competition.

Where: FITC Unconference at Adobe MAX in San Francisco

When: November 19th 3:30 P.M.

So sign up for MAX and I will see you on Wednesday.

Happy Flashing,

Curtis J. Morley